Why We Don’t Do Subscriptions (And What We Do Instead)

If you've ever downloaded a wellness app, you’ve probably been hit with the same pattern:

7-day free trial.
Then suddenly… £12.99 a month.
Forever.

Even if you only listen to three sessions.
Even if you forget it exists.

We’ve been there too. That’s why we decided to do things differently at Clementine.

 


 

We Don’t Believe in the “Netflix for Wellness” Model

It sounds nice, right? Unlimited sessions, hundreds of tools, always something new.

But here’s what generally happens: you try a few, like one or two, and the rest become wallpaper.

You’re paying for a library you’re not using.
You’re not alone, it’s designed that way.

But that’s not how real wellbeing change happens.

 


 

What Does Help? Tools You Use on Repeat

You don’t need hundreds of sessions. You need a small set of the right ones.

Ones that meet you where you’re at.
Ones that help you sleep when your brain won’t shut up.
Ones that calm your nervous system after a meltdown.
Ones that bring you back to yourself—over and over again.

That’s how real change happens. Through repetition, practice, and deep familiarity.

Which is why every session you buy on Clementine is yours to keep. Forever.

 


 

How Our Pricing Works

You can try every session twice for free—so you know it’s right for you.
If you love it? You buy it once. And it’s yours.

We’ve kept pricing simple and fair:

  • Free sessions – thanks to brand sponsors like Bodyform

  • Music collections – £5.99

  • Short sessions (<10 mins) – £7.99

  • Longer pre-bedtime rituals – £9.99

  • Deep sleep sessions – £14.99

No subscriptions. No pressure to rush through content. Just what you need, when you need it.

 


 

And We Think You Should Be Rewarded, Too

We love that our users genuinely want to share Clementine and we think that deserves something in return.

Here’s how we say thanks:

  • Share socially using Social Tip and earn up to £5

  • Leave a review on the App Store and get session credit

  • Become an ambassador (coming soon!) if you’re a superfan and want to be more involved

Because when you help us grow, we want to help you grow, too.

 


 

We Also Pay Our Therapists Properly 

This bit’s important.

We don’t create most of the sessions ourselves. We partner with brilliant, trusted therapists who own their content and license it to us.

This is a true marketplace model, not a streaming platform.

We don’t pay them per play (which usually means they make pennies unless they’re a top seller). Instead, they get a fair cut of every session you buy.

It’s better for them.
It’s more ethical.
And it means you’re directly supporting the person who helped you feel a bit more okay.

 

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